Last year, I wrote about Hasbro filing a trademark
lawsuit against DC Comics. The dispute was about DC's Superhero Girls toys
featuring the character Bumblebee, which Hasbro believed infringed on its
Bumblebee trademark protecting its Transformers character. I’ve continued to
follow the case, and as of August 14, 2018, less than one year after the
lawsuit was filed, it appears the parties have settled the case.
DC’s counsel, James D. Weinberger of the law firm Fross Zelnick Lehrman & Zissu,
P.C., filed with the court a letter to request dismissal and stating the
parties have reached a settlement in principle. Details of the settlement are
not given.
As I mentioned in my original post, it was unlikely this case would actually
see trial or reach a decision on its merits. Since the settlement appears to be
confidential, only the parties’ actions going forward will give us clues as to
what was agreed upon. I look forward to patrolling the toy aisles to see if
there are any apparent changes to the packaging or branding of DC’s Bumblebee
toys in the near future.
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